BooksTerra

Reason #1: Reading – in an age of online algorithms feeding you information and media bias – allows you to make the revolutionary step of thinking for yourself. By consuming content from many authors – of different opinions, you can form your own conclusions on the topics that matter. And avoid operating in an echo chamber.

Reason #2: Reading helps you go deep in a culture gone light. Rather than digital snacking on information through one-line messages and ten-second videos, immersing yourself in a book (especially a hard one to read) builds the muscles that make you a heavyweight thinker. And this ability, in turn, will allow you the GCA (Gargantuan Competitive Advantage) of being one of the rare-air few who have mental toughness to solve difficult problems.

Reason #3: Reading lengthens your attention span in an environment where the majority suffers from the profound weakness of not being able to focus. All geniuses have built supreme levels of concentration – which causes them to regularly enter the flow state for endless hours where they access the near-magical ideas that eventually make them legendary.

Reason #4: Reading raises your knowledge base, which aids you in pushing more magic into the marketplace. Growing in insight also reduces the number of mistakes you’ll make as you leverage the wisdom of the giants you study. This means less wasted time, less personal pain and a whole lot less hardship.

Reason #5: Reading elevates your inspiration. You can’t inspire your followers, customers and industry if your own well of inspiration is empty. A superb way to stay optimistic, enthusiastic and overflowing with contagious positive energy is to read works of heroic exploits. Read the biographies of adventurers who scaled the highest summits and explored desolate deserts. Study the autobiographies of the inventors who overcame the odds and entrepreneurs who transcended common limits. Associate with the great men and women of history who freed captive nations, launched global movements and represented the best humanity has to offer by reading of their lives, by moving through their books.

Read daily! Read daily! Read daily!

Source: The Wealth Money Can’t Buy – Robin Sharma